Wednesday, June 17th 2026 @ 10am
Why do even the most motivated shoppers hesitate at the finish line? Conversion isn’t just about traffic. It’s about Customer Confidence.
Most ecommerce growth conversations start in the wrong place. We focus on channels, budgets, and tools, assuming the problem is volume. But for most brands, the issue isn't traffic; it’s a decision problem. Your shoppers are already arriving with intent. The question is: what happens when they land on your site?
Join Catherine Wilding (Senior Partnership Manager at clearer.io) and Brad Kearns, (Sales Lead at StudioForty9) as we break down the Confidence Framework, a model designed to identify where confidence is built, where it breaks, and exactly how to fix it.
What We Will Cover:
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The Shopify Retheme Strategy: Learn why and when it’s time to move beyond your current build. We’ll cover how a strategic retheme creates the structural agility needed to surface trust signals, the measurable benefits for your internal teams, and the tell-tale signs that your current theme is hindering your growth.
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The Power of the CRO Audit: Learn how to stop treating symptoms and start curing the disease. We will dive deep into how a professional CRO audit reveals the "invisible" friction points in your customer journey from the first search query to the final click and provide you with a roadmap to fix them.
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Boost Optimisation for Maximum Conversion:Don't let your search tools underperform. We’ll demonstrate how to audit and fine-tune your existing clearer.io Boost setup to better guide product discovery, surface relevant recommendations, and keep shoppers moving toward the checkout.
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Visual and Merchandising: How AI-powered search and merchandising helps shoppers find the right product instantly, reducing bounce before engagement even begins
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Social Proof and Decision Signals: How reviews, structured feedback, and real-world visual proof are surfaced earlier in the journey to eliminate doubt at the point of decision
