Shopify's Summer Editions 2024 are here, packed with features designed to make your life easier and your business more efficient. Let's explore some of these updates that will help you improve your online store's functionality and customer experience:
- Finding the perfect product just got easier for your customers. Image filters in Shopify’s Search & Discovery allows them to refine their search based on visual attributes. This is a fantastic update for stores with a large variety of products or those that rely heavily on visuals, like fashion or homeware stores.
- For B2B businesses on Shopify Plus, the Summer Editions introduce more control over transactions. You can now collect percentage-based deposits directly at checkout, ensuring a level of commitment from your buyers.
- B2B transactions just got more flexible. You can now offer manual payment methods like bank transfers, checks, and international wires. This caters to businesses that prefer these traditional payment options.
- Say goodbye to lengthy in-store checkout processes. The new one-tap digital receipt feature in Shopify POS allows customers to receive their receipts instantly with a single tap. This update not only streamlines the checkout experience but also opens the door for marketing opportunities by including email marketing opt-in options for future promotions.
- Managed Markets (the new branding for “Markets Pro”) allows you to include duties and taxes within the product price itself. This provides a clear and upfront pricing structure for your international customers, eliminating any surprise costs at checkout.
- Empower your customers with choice. Split shipping allows them to select the most suitable shipping option for each item in their cart. They can choose faster delivery for urgent items or prioritise lower shipping costs for non-essential products. This flexibility enhances the customer experience and caters to individual needs.
- Draft orders become even more powerful with the ability to apply discounts directly. This simplifies the process of creating special offers or quotes for specific customers.
- Shopify Magic continues to impress. It can now translate complex ShopifyQL code for a customer segment into an easy-to-understand description. This bridges the gap between technical functionalities and business insights, empowering you to make data-driven decisions.
- Marketing automation from inside Shopify just got simpler. You can now trigger automated email marketing campaigns and other actions based on customer segments. This allows for targeted communication and personalised experiences, ultimately nurturing customer relationships and boosting conversions. We’re anticipating big things from Customer Segments in the next 12 months.
- Forms in your store just got more functional. You can now redirect customers to a specific URL upon form submission, providing a seamless post-submission experience. Additionally, all form submissions will soon be compiled as a metaobject, making it easier to analyse and manage them in one central location.
- This update caters specifically to your UK customers. They can now choose to have their orders shipped to pick-up points, such as post offices, for added convenience and flexibility.
- Dive deeper into your customer data with the completely revamped analytics suite in Shopify. Expect a more intuitive interface that provides a clearer picture of your store's performance, customer behaviour, and sales trends. This will empower you to make data-driven decisions and optimise your marketing strategies for maximum impact.
- The new auto-address checkout UI extension leverages custom data to streamline the checkout process. By simplifying address entry, you can reduce cart abandonment rates and ensure a smoother checkout experience for your customers.
- Shopify Flow upgrades, means you can send even more types of Admin API requests directly from within a Flow. This significantly expands Flow's capabilities, allowing you to automate complex workflows and tasks that were previously impossible.
- Finally, and certainly not last. The new style settings for themes offers a more sophisticated approach to theme customisation, providing greater control over the look and feel of your online store. With features like block targeting and static blocks, you can create a truly unique brand experience that resonates with your customers.
These are just a selection of the exciting updates available in Shopify's Summer Editions. With over 150 enhancements in total, there's something for everyone. So, dive into the full list of features and discover how they can help you streamline your operations, improve customer experience, and take your ecommerce business to the next level!
Take control of your ecommerce journey and start thriving today - work with StudioForty9 to expand your store's potential. We can help you leverage the power of these new features and optimise your Shopify store for maximum impact.
