Webinar: The BFCM Blueprint - How to build hype and boost conversions.

Tuesday, September 16th 2025 @ 12pm

It's almost September, and the biggest shopping season including Black Friday/Cyber Monday (BFCM) is right around the corner. If you're feeling a bit of panic about not having planned your promotions or reviewed last year's performance, you're not alone!

That’s why we created this webinar filled with actionable marketing and website optimisation tips to get you ready for the busiest time of the year.

In this webinar, you will discover:

How to maximise your website's potential through effective planning and discover essential strategies to enhance user experience and drive more conversions.
How to execute that vision seamlessly with a winning marketing narrative, using a combination of owned and paid media to tell a story that drives sales.
We'll break down our approach to a successful campaign:

- Crawl: The Pre-BFCM Tease
- Walk: The Mid-Funnel Push
- Run: Audience Targeting & Retargeting
- Sprint: Creative & Ad Strategy
Register below to attend this webinar.

About Debra Joy

Debra is a seasoned sales specialist with a decade of experience in ecommerce and B2B. Specialising in high-volume lead generation, market research, and strategic account management, she excels at executing full-cycle sales processes with clients across the US, EU, and UK. Her strategic insight and client-focused approach ensures impactful, results-driven ecommerce campaigns that enhance brand presence and customer loyalty.

Woman standing in a room with a wall of small framed pictures

About Zara O'Dowd

Zara is a Marketing Executive with a unique ability to blend creative storytelling with technical know-how to drive impactful digital campaigns. With a broad career spanning diverse industries in both Ireland and the USA, she specialises in developing full-funnel, omnichannel strategies with a core focus on email marketing and paid social ads. Zara’s expertise lies in crafting compelling content that resonates with audiences across B2B, B2C, and non-profit sectors.

About Lauren Espach

Lauren is a digital marketing specialist with 8+ years of experience helping brands grow through smart strategy, sharp content, and results-focused campaigns. She’s led marketing teams in agency environments, across both B2B and B2C sectors, delivering multi-channel strategies. Whether it’s mapping out full-funnel campaigns refining paid media strategies, or crafting lead-nurturing journeys, she combines technical fluency with creative problem-solving to get measurable results.