Digital Markerting is one of the mainstays of online growth. With an emphasis on stable, ethical and content-led strategies, StudioForty9 can help you to improve your marketing ROI.
Digital Marketing offers a range of solutions that, when used well, can drive your online growth. It includes being found (through Search Engine Optimisation), being heard (through Facebook, Twitter and others), being believed (through Online PR) and being loved (with customers coming back again and again). Once on your site, Conversion Rate Optimisation can improve the number of visitors that turn into customers.
Whether you are just starting a new project or would like to discuss marketing you existing website, don't hesitate to give us a call.
Being found is crucial in the online world, and search engines such as Google can reach people at the most important point in their buying cycle – when they are actively looking for you. However not many of your customers will bother to move past page one of the search results, so having your site well-ranked by Google is a must-have for generating traffic.
StudioForty9’s SEO strategies typically focus on your site and your content. We will make sure your website is technically optimised for SEO, with search-engine friendly URLs, good document structure and a variety of other criteria. However we will also help you to develop content both for your own site and as part of an 'outreach programme' to other websites - and we always aim for content that will both help your search engine rankings and which your users will find engaging.
Imagine an article discussing your product or service, posted on the websites of the most influential players in your industry. Online PR (also referred to as content marketing) aims to do just that – we develop ideas, images and content and try to place them on the websites your customers read and trust.
The benefits? It can help to build your brand, drive targeted traffic to your site and position you as an authority in your field. When used hand in hand with Search Engine Optimisation it can drive your revenues forward.
Getting a client to your website is one thing, but getting them to buy your products or services is another. On a typical website only 2% of site visitors might become customers – and that figure could be as low as 0.5%. Conversion Rate Optimisation simply aims to increase this percentage - but by doing so it can have a dramatic effect on revenue.
We use techniques such as usability testing, customer surveys and mapping the client lifecycle to explore issues and opportunities. These are then narrowed down to the ones we think will have greatest impact.
Our experience in A/B testing and Multivariate testing means that we can test everything from page layouts and texts to the colours of your 'Calls To Action' to see what works and what doesn't. These insights can then be used to generate further improvements.
Drop us a line to find out more about Conversion Rate Optimisation - we'd be happy to tell you more about it.
Let’s cut through the fluff. Social media, such as Facebook, Twitter and LinkedIn offer a great way to hear what your customers have to say and to frequently remind them of your products, your services and your brand. Measuring the impact of social media efforts can be tough but, even so, there’s no doubt that for a lot of businesses it works well.
If you’d like us to help get you started with social media, map out a strategy or even help to manage your social accounts just give us a call.
It can cost 7 times more to acquire a new customer than retain an existing one (source) and existing customers typically spend more than new ones. Yet many companies still devote more time and energy to finding new clients than keeping existing ones.
Or, to put it another way, the customer you already have is the customer that your competitors are chasing.
Customer retention techniques range from the simple (e.g. a discount voucher sent at Christmas or chatting with customers on Facebook) to the sophisticated (such as creating personalised content on a site). Decisions on how you build your site, such as whether you require customers to have an account, can also have a major impact on customer retention.
At StudioForty9 we can both recommend and implement techniques such as loyalty reward programs, refer-a-friend schemes, e-mail newsletters, triggered emails and re-activation campaigns. We'll take the time to understand your business so please do contact us.