DID Electrical are known as one of the largest and most innovative electrical goods retailers in Ireland, so when they decided to move to a more agile eCommerce platform we were delighted to win their business.


The site is built on Magento, the world's leading eCommerce Platform. As an open source platform, Magento allows DID Electrical to integrate 'off-the-shelf' technologies and to remain 'vendor-netural'.

Wordpress is also tightly integrated into the site, and allows DID to manage content such as Store Locations and maps.


The project required integration with the company’s own ERP (Enterprise Resource Planner) which manages its logistics and stock inventory.

Design and UX

With such an extensive catalogue of products available, usability of the site was paramount. Mega-menus and sophisticated filtering help customers find their 'shortlist' quickly, while features like a 'quick compare' help them to make the final choice.

The design also squarely put the emphasis on navigation, product selection and cross-sells, which helps to speed up the buying process.

Special Features

The site supports DID’s famous Door Buster offers, where a small number of products are offered at a heavily discounted price for a short period. StudioForty9 also created a custom shipping module, which allows DID customers to choose between home deliveries and collecting their purchases in-store.


However perhaps the most impressive aspect of the DID website story is the ultra-fast design and development cycle. Extensive pre-planning and a clear set of requirements from the client allowed the entire site to be built in just 6 weeks and delivered 2 days ahead of schedule.

Overall DID Electrical revitalised their online presence and were able to introduce many of the emerging eCommerce techniques. The impact was felt immediately as KPIs such as turnover and Conversion Rate leapt forwards.


When choosing StudioForty9 we needed to find an experienced, trustworthy partner that is as passionate about online and customer experience as we are. The team at StudioForty9, led by Ger, are a talented bunch. They’re creative, have a keen eye for detail and deliver projects on time and within budget.

Not only do they develop robust systems with top class design but they bring added value to our business. StudioForty9 took the time to properly understand our business and as a result we’ve developed a wonderful working relationship.

All this is backed up by their rock solid support which is always very flexible and responsive. To put it simply, StudioForty9 have the XFactor to help us deliver the “WOW experience” for our customers at D.I.D Electrical.
— James O’Sullivan. eCommerce Manager at D.I.D Electrical